Client Reference FAQs
OVCN
Rock City
Highlands
You're 🤏 close.
You’ve talked about it with your team.
You might have had a 2nd or 3rd presentation.
You’re about ready to sign and move forward, but…
What about this…or this…or that?
I just need to talk to someone to make sure I’m not missing something.
At its core, you're searching for one key thing:
Confidence.
- that you’re not making a mistake.
- that you can be secure in your decision.
- that you can trust StudioC’s guidance.
You're not alone.
To help you, here are some unedited video clips from some of our references of the most common questions they get asked by people just like you.
Watch them. Listen to them. Find assurance in what they say.
OVCN (Oro Valley Church of the Nazarene)
Chris Collins
Executive Pastor
- Average Weekend Attendance: 1,500
- ChMS: Church Community Builder
- Mobile App: Subsplash
Why did you need to make a change in the way you were communicating?
As our church grew rapidly, we realized our broad communication approach was ineffective. We needed to target messages more accurately to help new members get involved and better utilize our CRM data for outreach.
How did your leadership and staff take the change?
As senior leaders, we had to ensure our team understood the need for a communication shift due to church growth. While some staff embraced the change, others were hesitant. Consistent conversations helped everyone grasp the vision and necessity of improving our communication strategies to match our church's size.
What is your communications team structure?
We have two executive pastors, one overseeing marketing communications, with a director managing app, website, and social media. Ministries can directly communicate with their groups, but church-wide messages go through the marketing team. Staff meet monthly to align on events and promotions.
Rollout - How did you do it and how did your people respond?
We replaced our old app and website with a new app as the sole communication tool. We emphasized its role through sermons and removed other sign-up options. Despite some initial resistance, the app now centralizes church activities effectively.
Rollout - What would you have done differently?
We might have extended the lead-up time and provided more support during the app rollout, but overall, we don't think we made any major mistakes or would change much in the process.
Rollout - What surprised you? How did your people respond?
Surprisingly, our 55+ group adopted the church app the fastest, while younger members hesitated due to phone storage issues. Over time, we made the app the sole communication tool, simplifying event sign-ups and enhancing outreach. Newcomers now see it as the norm, aiding in their integration.
How much time does it take to run the platform, and who owns it?
Our marketing communications director manages multiple tasks simultaneously, from building app campaigns to sending emails and analyzing data. This role is integral to daily operations, saving hours in communication efforts. The director oversees all member engagement and ensures communication strategies align with ministry staff and executive team directives.
How has it changed your church communication strategy?
Moving to an app-based communication strategy, with StudioC's help, allowed us to target individuals based on their needs, personalize outreach, and measure engagement effectively. This shift improved our ability to communicate relevant information, assess ministry effectiveness, and tailor events to our church community.
Was it worth the cost and effort (platform and strategy workshop)?
You're likely wondering if the investment in this communication change is worth it. From our experience, the answer is 100% yes. With Studio C's help, our app-based strategy has proven invaluable, making it worth the time, energy, and resources. We can't envision a more effective way to communicate.
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Rock City Church
Julie George
Communications Director
- Average Weekend Attendance: 5,500
- ChMS: Planning Center
- Mobile App: Subsplash
What is the structure of your department and how do you divide duties?
In our lean team structure, I manage all messaging on our dashboard and app part-time, supported by a creative team and a full-time CRM data steward. I spend 2-3 hours weekly on messaging, audience building, and strategy, with plans to enhance retargeting.
Has the MES changed your team dynamics?
Our team dynamics have shifted significantly. Instead of just posting everywhere, we now strategize to target the right people with tailored messages, focusing on quality and meeting specific goals.
How did you roll it out to your church?
We chose a gradual rollout for StudioC and MES, starting with volunteers and then the whole church. We phased out old methods, using the app for initiatives like 21 days of prayer. This approach has been effective, though older members face some challenges.
What kinks did you have to work out in your rollout and use of the platform?
We faced issues with our giving badge at launch due to data inconsistencies. To avoid such problems, test thoroughly before full rollout and consider phasing badge introductions to ensure accuracy.
What have been the results?
We've seen both tangible and intangible results with our new platform. Numerically, thousands engage daily, with improved event registrations and reduced website clutter. The app now centralizes communication, letting us use other tools more strategically. Over two years, our church has adapted to this streamlined approach.
How has the MES changed your church?
Our adoption of StudioC shifted us from a scattershot approach to targeted engagement. Instead of overwhelming everyone with announcements, we now use data to guide and personalize next steps, making our communication more strategic and supportive.
Does the StudioC platform (MES) work?
StudioC delivers results, but success requires significant effort. It’s not a quick fix; it demands ongoing work, team engagement, and data management to achieve and maintain effectiveness.<br
Church of the Highlands
John Larson
Executive Pastor
- Average Weekend Attendance: 30,000
- ChMS: Rock RMS
- Mobile App: Custom
Is this for real and does it work as well as it’s pitched?
We were experience substantial growth and needed a better way to communicate personally at scale.