church online engagement

Digital Marketing in 2021

Digital Marketing in 2021

What 2020 taught us and what’s up next for communications There were “unprecedented” uses of “hold my beer” moments… but some interesting improvements in marketing came about in 2020 as well. If it’s been said once, it’s been said about… two thousand and twenty times. There were a few phrases that marketers and communications directors […]

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Is it Ethical to Use Marketing Techniques for Church Member Engagement?

Is it Ethical to Use Marketing Techniques for Church Member Engagement?

And can you even do it without sounding cheesy?  More than a Number Have you ever asked yourself, “what is church marketing?” And then perhaps, “is it even ethically ok to think about church in a marketing context?” It’s not uncommon to experience hesitation from pastors when you talk about implementing marketing techniques into a

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