Deepen the connection between your church’s people and your church’s goals.

If you read any church blog, you will hear many experts, consultants, and thought leaders share their spiel about which methodology makes for proven growth and engagement. Some may tell you it is email marketing, while others say, “No, it’s social!” and a third say it is all about local outreach for global reach. Ready for the most concrete answer ever? It depends.

As Executive Pastor (XP), you may be growing skeptical of marketing systems and technology investments. In a world saturated with content, data, and opinions, what is the best strategy for your congregation’s (online and offline) community and the people you haven’t yet reached?

The not-so-secret secret is it isn’t a single one (or even two) tactics or strategies that ultimately drive 20x growth—it’s the data behind it. It is deeply understanding who to communicate to, where, and when. It’s what you, as Executive Pastor, do best; it is about relationships.